NURS 7813 - EXECUTIVE NURSE LEADER IV: STRATEGIC PLANING AND MARKETING FOR HEALTHCARE ORGANIZATIONS

[4 Credits]

Executive Nurse Leader IV: Strategic Planning and Marketing for Healthcare Organizations provides nurse executive students with a comprehensive understanding of strategic, business, and marketing plans. The course emphasizes strategic planning, business planning, marketing, and entrepreneurship. By the end of the course, students will understand the role of strategic planning and marketing in the business environment and develop the ability to meet customer needs while achieving business objectives. Practicum experiences will enable students to analyze healthcare organizations as strategic businesses.