Feb 19, 2020  
Catalog/Bulletin 2013-2014 
    
Catalog/Bulletin 2013-2014 [ARCHIVED CATALOG]

HPSM 6274 - MARKETING IN HEALTHCARE

[3 Credits]
This course provides an introduction to nature of healthcare markets, healtcare consumers and consumer behavior, marketing strategies and techniques, market research, sources of market data and the future of healthcare marketing.