NURS 7813 - EXECUTIVE NURSE LEADER IV: STRATEGIC PLANING AND MARKETING FOR HEALTHCARE ORGANIZATIONS

[4 Credits]

Executive Nurse Leader IV: Strategic Planning and Marketing for Healthcare Organizations is designed to give the nurse executive student a broad understanding of the basic components of strategic, business, and marketing plans. Focus is on strategic planning, business planning; marketing, and entrepreneurship. By the end of the course the student will have developed an understanding of the role of planning and marketing in the business environment and develop the ability to understand the needs of the customers while achieving chosen business objectives. Practicum experiences will allow the nurse executive student to analyze healthcare organizations as a strategic business.